Buna Bet

Coffee House Rituals Revived

The Challenge. Buna Bet, a sustainable Ethiopian coffee franchise, which supports unemployed local and African Ethiopians, asked VBAT to develop a beneficiary project for the Dutch market with plans for a European roll out.

The Solution. We developed an identity that fused western retail values and Ethiopian coffee culture. With the use of bright colours and inspiring visual Ethiopian anecdotes, the brand’s country of origin and coffee rituals are brought to the consumers.