The Challenge. To create the label design for a new fizzy soft drink. A very tasty, low cal product with only natural ingredients and no artificial sweeteners. Holy Soda is the answer to the ever growing need for people to live healthier lives.
The Solution. Naming* and the label design expresses a breakthrough. The “Holy grail”, of a real soft drink with 100% goodness in a market segment with a very unhealthy image. To become a real alternative to the competition, the design focuses on fun and enjoying soft drinks instead of dictating a healthy lifestyle.
* Naming by Vrumona, VBAT and D&D