The Challenge. In 2012 De Telefoongids & Gouden Gids (newly named DTG) started a repositioning process focusing on a new strategy offering online marketing services.
The Solution. The new logo and visual identity employs a palette of fresh colour blocks, which intersect and overlap, representing the harmonious flow of digital data. The ‘connected’ new look and feel is intended to appeal to existing and new clients and represents a bright future for the brand.