Re-introducing Goldberg to Nigerian drinkers

The Challenge. Goldberg is a relatively unknown lager brand with great potential to become the dominant challenger in the mid range price category in Nigeria. Our challenge was to give it an own-able style that would appeal to mainstream drinkers.

The Solution. We brought the origin of the beer to life with the masculine symbol of Nigeria’s impressive mountain ranges. A palette of gold colours gives the redesign a distinctly premium look.