FBTO

A splash of colour for FBTO

The Challenge. To stand out in the highly competitive Dutch insurance market, FBTO asked VBAT to develop a fresh identity to reconnect with their target group.

The Solution.The energetic new identity represents freedom, individual choice and a positive lifestyle. The splash of colour in an otherwise conservative world of insurers aligns the company with a new breed of customers, at ease with the digital way of insuring their lives.