Zilveren Kruis

Zilveren Kruis Achmea Redesigned

The Challenge. Zilveren Kruis Achmea, one of the leading Dutch health insurers with over 2.5 million clients, was in need of a thorough polish and revitalisation of its identity.

The Solution. The silver cross, originally the sign of excellence for nurses, was established as the new icon of this insurer, supported by a colourful contemporary and visual identity style, making it ready for the competitive market of today.