Cuauhtémoc Moctezuma

An international design for a local classic

The Challenge. VBAT was commissioned with the development of an international new identity for Cuauhtémoc Moctezuma, one of the biggest Mexican breweries recently taken over by Heineken.

The Solution. With nods to the brand’s rich history and ambitious future goals, the new colours in the logo are strong and bold. Red has long been associated with Cuauhtémoc Moctezuma and green represents the new addition to the world of Heineken.