The Challenge. After 30 years of evolutionary packaging design. The latest step needed a revolutionary re-ignition to embrace unpolished authenticity.
The Solution. The new design is a tribute to the BRAND brewery as the untainted authentic in quality and taste. The unpolished identity and unique embossed bottle rekindle the past with distinguished modernity. Embracing the ideals of the past, the bold and uncluttered new identity breaks familiar codes, celebrating the love for the brewmaster’s craft of fine brewing.