Whole Earth

Refreshing the organic pioneer Whole Earth

The Challenge. To create a new identity which would help Whole Earth, one of the original organic pioneers, to compete with the ever-growing organic food and drink market in the UK.

The Solution. VBAT renewed the identity and packaging based on the brand’s organic heritage. A Red Dot Award was given to VBAT for the series of can designs, highlighting the drink’s organic ingredient through iconic labelling.