A competitive new identity for Vifit

The Challenge. To stand out against other functional diary products Friesland Campina asked us to develop a new logo for Vifit, which would enhance the brand’s credibility and accessibility, and position it more distinctively.

The Solution. We used vibrant fruits to suggest the daily recommended intake for the target group. The new identity is clear, confident and communicates the benefit of convenience and tasty everyday support for health-minded consumers.