VARA Rethinks its Identity

The Challenge Rethinking their image and identity, VARA now sees itself as facilitator of debate, providing a relevant podium where difference of opinion is nurtured and propagated.

The Solution A cube with various colours symbolises the nature of society with its differing points of view. This basis forms the conceptual source of all new communications, from the corporate style to on-screen brand signatures, online communications, and the VARA subscribers’ magazine.