A bright new identity for SNS REAAL

The Challenge. Create a corporate identity representing the multifaceted offer of the brand and the many needs of its clients.

The Solution. Transforming from a logo to a symbol that is constantly evolving; whether from a mirror that reflects SNS REAAL’s business impact, or as a device that contains things close to SNS REAAL, the kaleidoscope concept has resulted in a series of annual reports that shine in consistency, while remaining surprisingly conceptual.