Segredo’s New Brand Offering

The Challenge. To communicate the brand’s move from a daytime coffee drink to an evening alcoholic beverage.

The Solution. A mysterious and refreshing new blend of Brazilian coffee taste with a kick of alcohol. We developed the bottle profile and label design, visualising the mood of a dark Amazonian rainforest: mysterious and seductive. ‘Taste the Brazilian mood’, roughly embossed into the glass teases at the promise the product holds.