Optimel

Restyling Optimel

The Challenge

In fifteen years, Optimel has grown from an innovative new dairy proposition product to the market leader in the 0%-fat dairy segment. With the introduction of private label players in this segment, Optimel had to prove their A-brand status again.

The Solution

We created more focus on the brand and improved the shelf impact. Our restyling of the packaging range focused on taste appeal and health attributes.