Cristal

Renewing Cristal

 

The Challenge
To compete with new imported premium beers, Chilean beer brand Cristal needed a refreshing new identity.

The Challenge. To compete with new imported premium beers, Chilean beer brand Cristal needed a refreshing new identity.

The Solution. We helped Cristal to identify a new brand character and regain its leading market position. To revitalize the packaging we created a new bottle that carries the core ‘cristal’ element by building the shape into the bottle foot and base, a unique element in beer bottle design.