An authentic identity for Maes Beer

The Challenge. Maes has been thriving in Belgium’s critical beer market. We were tasked with developing a new style that would represent the brands’ enduring commitment to authenticity and quality.

The Solution. We gave the brand a complete refresh while keeping their main icon ‘the vatendragers’. The iconic and no-nonsense new look was applied to the identity, bottle, glass and crate. Fresh and uncomplicated; the new identity is truly Maes.