The Challenge. To introduce Jillz – a new refreshing sparkling cider blend, created for women that don’t like the bitterness of beer or the headiness of wine and strong alcohol.
The Solution. There was no equivalent in the Netherlands and as a consequence there were no existing category codes. VBAT was commissioned to develop a unique bottle, category language and brand style, resulting in Jillz becoming by default the category generic. Since its introduction Jillz has created an instant buzz in the Dutch beverage market.