Cakewalk

Refreshing Cakewalk’s girly spirit

The Challenge. Dutch brand Cakewalk stands for high quality fashionable clothing for young girls up to 12 years old. Their new concept included two important pillars: ‘Place yourself into the world of a child’ and ‘work with a seasonal communication theme that fits in this child’s world’.

The Solution. For this new concept we created refreshing photography, striking point of sale materials and a fair stand, all expressing a girly spirit.