Refreshing Cakewalk’s girly spirit

The Challenge. Dutch brand Cakewalk stands for high quality fashionable clothing for young girls up to 12 years old. Their new concept included two important pillars: ‘Place yourself into the world of a child’ and ‘work with a seasonal communication theme that fits in this child’s world’.

The Solution. For this new concept we created refreshing photography, striking point of sale materials and a fair stand, all expressing a girly spirit.