Rebranding a Dutch icon

For decades, the Oostwegel family have dedicated themselves to lovingly transforming architectural masterpieces into a collection of inspired hotels and restaurants. Set against the verdant backdrop of the Maastricht region, this collection offers a unique cultural experience and warm South Limburg welcome.

Guarding four unique establishments under the wings of the Oostwegel Collection was only possible by communicating a shared thread of esteemed quality whilst enabling each ‘house’ to tell their own story.




The majestic symbol for the Oostwegel Collection is the White-Tailed Eagle, an aspirational figure soaring with great vision over Limburg. With a modern flair the visual identity is inspired by the attention to detail, passion and dedication of Oostwegel Collection’s true craftsmen and women.

Continue Back 18 OCTOBER 2016


Retail Design and Retail Branding become increasingly important areas of business.
Read more 1 JANUARY 2006

Back to only VBAT

After 3 years of integration with Enterprise IG we decide to continue as a separate entity within the WPP group.
Read more 1 JANUARY 2005

Moving back to Amsterdam

VBAT moves back to Amsterdam to a magnificent old bicycle factory in the Pilotenstraat. Growth steadily continues and we grow to 9...
Read more 1 MARCH 2004

Design Award

Our ABN AMRO Sibos Conference Stand wins a special merit at the US Exhibitor International Awards.  
Read more 25 FEBRUARY 2004

ADCN Silver Award

We win a Silver ADCN award for our Etos (chemists) private label packaging.
Read more 1 JUNE 2002

VBAT acquires Brown/KSDP

Due to a worldwide WPP takeover of Brown and KSDP, VBAT acquires Brown/KSDP’s Amsterdam offices and clients. A team of 9 joi...
Read more 1 FEBRUARY 2002

New office

After 16 years we move from our home to new offices at Schiphol Airport.
Read more 1 MAY 2000

ADCN Award

We win a Gold ADCN award for the Bykare Pharmaceuticals packaging range.
Read more 1 JUNE 1998

ADCN Silver Award

We win a Silver ADCN award for CPC packaging.
Read more 1 JUNE 1996