News

A new generation supermarket for PLUS

VBAT developed in close cooperation with the PLUS Formula Team, a new store concept for "good food of the people of PLUS". With this completely new formula PLUS accomplished another step in its efforts to be the best supermarket in the Netherlands. Today PLUS Koot Abcoude opened as first PLUS affiliate its doors according to this new concept.

16 NOVEMBER 2016

Great scores for Jumbo Foodmarkt

The concept and design of Jumbo Foodmarkt have been judged by the design panel of Marketing Tribune. VBAT is proud about the great...

VBAT.MX in Fonk

Fonk Magazine recently announced VBAT.MX, our new office in Mexico City.

Eugene Bay awarded: Dutch Royal Honour

VBAT's founder and chairman Eugene Bay has been awarded with Dutch Royal Honour recently and from now on can proudly call himself...
Read more 29 APRIL 2013

Jumbo Foodmarkt in the press

The Dutch 'Levensmiddelenkrant' has published a two pages interview about Jumbo Foodmarkt. VBAT’s groundbreaking new concept...
Read more 27 APRIL 2013

VBAT opens VBAT.MX

VBAT has opened its first office abroad. VBAT.MX in Mexico City will service VBAT’s Mexican clients as well as new busines...
Read more 15 APRIL 2013

Everyday value made iconic

Dairy in Romania is a fragmented market. Many brands compete from value to origin to premium. Oké is the clever, everyday c...
Read more 15 APRIL 2013

Royal Packaging for Mona

This month, Holland will get a new king. Real Dutch celebrate this day with the delicious royal pudding, the "Kroningstoetje". VBA...
Read more 3 APRIL 2013

Sourcy Holy Soda

VBAT created the label design for a new fizzy soft drink. A very tasty, low cal product with only natural ingredients and no artif...
Read more 3 APRIL 2013

GAMMA: The professional approach

The Challenge: Develop a premium private label range for Gamma, confirming their number 1 position as D.I.Y. Retailer.  The S...
Read more 27 MARCH 2013