Rebranding a Dutch icon

For decades, the Oostwegel family have dedicated themselves to lovingly transforming architectural masterpieces into a collection of inspired hotels and restaurants. Set against the verdant backdrop of the Maastricht region, this collection offers a unique cultural experience and warm South Limburg welcome.

Guarding four unique establishments under the wings of the Oostwegel Collection was only possible by communicating a shared thread of esteemed quality whilst enabling each ‘house’ to tell their own story.




The majestic symbol for the Oostwegel Collection is the White-Tailed Eagle, an aspirational figure soaring with great vision over Limburg. With a modern flair the visual identity is inspired by the attention to detail, passion and dedication of Oostwegel Collection’s true craftsmen and women.

Continue Back 18 OCTOBER 2016

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014

Stefan Pangratz in Fonk

Help! How do I become a brand? Many organisations have troubles with their corporate communications.  Fonk Magazine asked 4 p...
Read more 8 AUGUST 2014


It is with deep personal regret that we announce the loss of our studio artworker Gert Jan Heinen. Gert Jan passed away after a h...
Read more 7 AUGUST 2014

AGP 2014

Last year Amsterdam Gay Pride (AGP) presented their new visual identity, created by VBAT. VBAT adapted the versatile identity to...
Read more 26 JULY 2014

C-Word Talk #2: Film Maker Jan-Dirk Bouw

Jan-Dirk Bouw has spent the last five years making an animated documentary short film with an unusual love topic. Through friends...
Read more 25 JULY 2014

Graham Sturt Creative Director at VBAT

As Creative Director, Graham Sturt is assuming overall creative direction duties after joining the agency 5 years ago. Graham Stu...

The C-Word Talk #1: Defining Creativity

The C-Word talks are an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day business...
Read more 16 JULY 2014


Today the 3rd prize winner of VBAT MEET MARKET Kevin van Schie came along to pick up his iPad Mini with Retina Display. Flanked by...
Read more 3 JULY 2014