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Rebranding a Dutch icon

For decades, the Oostwegel family have dedicated themselves to lovingly transforming architectural masterpieces into a collection of inspired hotels and restaurants. Set against the verdant backdrop of the Maastricht region, this collection offers a unique cultural experience and warm South Limburg welcome.

Guarding four unique establishments under the wings of the Oostwegel Collection was only possible by communicating a shared thread of esteemed quality whilst enabling each ‘house’ to tell their own story.

 

 

 

The majestic symbol for the Oostwegel Collection is the White-Tailed Eagle, an aspirational figure soaring with great vision over Limburg. With a modern flair the visual identity is inspired by the attention to detail, passion and dedication of Oostwegel Collection’s true craftsmen and women.

Continue Back 18 OCTOBER 2016

Fresher than ever

Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
Read more 25 NOVEMBER 2015

Graham Sturt interviews Wim Crouwel

VBAT's Creative Director Graham Sturt first was introduced to Dutch Design during his studies in the early 90's. He was hypnotical...
Read more 24 NOVEMBER 2015

VBAT Blog: A glow in the Dark

Mel, our British intern, went back to Eindhoven for GLOW. Despite the bad weather, she really had a great night out.
Read more 19 NOVEMBER 2015

VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
Read more 13 NOVEMBER 2015

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands...
Read more 12 NOVEMBER 2015

Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formu...
Read more 12 NOVEMBER 2015

Positive energy

Nuon’s refreshed visual identity reinforces the brands customer focused approach. It is the visual embodiment of their...
Read more 12 NOVEMBER 2015

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings wi...
Read more 12 NOVEMBER 2015

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the wo...
Read more 12 NOVEMBER 2015