News

A Silver Pentaward for Heineken FOBO

VBAT is proud and excited about taking home a Silver Pentaward from the Pentawards Ceremony in Barcelona.
This prestigious award is extra special for us. It represents a crown on our creative work and our vibrant partnership with Heineken International.

With the Heineken forwardable bottle (FOBO) the beauty of age and authenticity comes to life.

It represents a game changing view on adding value to returnable bottles.

 

The shape is completely new for a beer bottle, without placing it in another category.

The hero is the large embossing. This embossing will start to get scuffed over time. The more it scuffs, the whiter it becomes, the more it will stand out, the more attractive it gets. 

In the white screen printed area each bottle has a unique etched code. Via fobo.fr consumers can see where that particular bottle has been. Each consumer can add their own message to forward to the next consumer, as a chapter of the connected story chains.

 

 

Continue Back 25 SEPTEMBER 2017

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