News

A Silver Pentaward for Heineken FOBO

VBAT is proud and excited about taking home a Silver Pentaward from the Pentawards Ceremony in Barcelona.
This prestigious award is extra special for us. It represents a crown on our creative work and our vibrant partnership with Heineken International.

With the Heineken forwardable bottle (FOBO) the beauty of age and authenticity comes to life.

It represents a game changing view on adding value to returnable bottles.

 

The shape is completely new for a beer bottle, without placing it in another category.

The hero is the large embossing. This embossing will start to get scuffed over time. The more it scuffs, the whiter it becomes, the more it will stand out, the more attractive it gets. 

In the white screen printed area each bottle has a unique etched code. Via fobo.fr consumers can see where that particular bottle has been. Each consumer can add their own message to forward to the next consumer, as a chapter of the connected story chains.

 

 

Continue Back 25 SEPTEMBER 2017

VBAT Blog: Modern Metropolis

VBAT's British Intern Kim Lundgren visited Rotterdam for the 1st time.  With a population of 618,467 people, it's the second...
Read more 8 FEBRUARY 2018

TWO NOMINATIONS FOR VBAT

Today, the NL Packaging Awards announced the nominated designs for this year's contest. We are proud about two nominations for Can...
Read more 5 FEBRUARY 2018

VBAT Blog: Foam Snapshot

VBAT's Creative Intern John Skead recently visited Foam. At the time there were three major exhibitions on show: André Kert...
Read more 1 FEBRUARY 2018

VBAT Blog: Amsterdam Light Festival

After ALF curator Lennart Booij came in and gave a C-Word Talk at VBAT, VBAT's creative intern Kim Lundgren went to see the Festiv...
Read more 25 JANUARY 2018

VBAT Blog: CES 2018 Highlights

Last week, CES went down in Las Vegas. It’s one of the largest conferences of the world, and for 50 years it has served as...
Read more 18 JANUARY 2018

VBAT Blog: Mass Housing Solutions

VBAT's Creative Intern Craig Berry on two projects he is particularly interested in.  Robin Hood Gardens & De Flat Kleib...
Read more 11 JANUARY 2018

Creative Director: Youthquakes

Each December English Oxford Living Dictionaries announce a Word of the Year. This year the nominated word was 'Youthquake'. While...
Read more 29 DECEMBER 2017

VBAT Blog: 100 years of De Stijl

Throughout 2017 the internationally renowned Dutch art movement, De Stijl, celebrates 100 years of its existence since being found...
Read more 28 DECEMBER 2017

VBAT Blog: Location Remix

"I visited Amsterdam last January on a university trip, and by the end of my trip I thought to myself 'I’d love to live here...
Read more 21 DECEMBER 2017