News

Etos Beautymania

From today on TV, in the folders and store the Beauty Mania theme of the new campaign style of Etos.

After the successful launch of the new Etos campaign with the themes 'SPOTPRIJZEN' and 'SAVE FOR ESSIE', the new style is going on with BEAUTY MANIA. Fixed elements are the optimistic impactful and confident graphic style of the commercial. The campaign is recognizable Etos but optimized for Beauty Mania through the choices in graphical elements, model image, color, copy, and editing style.

A new campaign concept that brings Etos personality to life. We love it!

Concept VBAT:
Design Director: Thea Bakker; Designer: Alisa Erin
Brand Director: Theo Lindemann; Account Director: Robbert Dickmann
 
Realisation:

Producer: Stefany Rietkerk
Production: Woodwork: Marvin Koppejan, Nina Fabel
Music: Sizzer: Dolf Bekker & Niels Docter
Photography: Martin Sweers
Responsible at client: Aletta Kok; Manager Marketing and Communications (Etos)
Valesca Benjamin; Marketing Campaign Manager (Etos)

Continue Back 27 MARCH 2017

VBAT designs F1 Grand Prix Trophy

Winners take it all!!!
Read more 9 APRIL 2017

VBAT Blog: On and off the beaten track

From famous Van Gogh museum to fancy Huis Marseille and more. Join Craig Berry on a stroll through town!
Read more 5 APRIL 2017

A Silver Transform Award Europe

VBAT's campaign for Europride 2016 Amsterdam won a prestigious Silver Transform Award Europe. The Award Ceremony took place at The...
Read more 31 MARCH 2017

VBAT Blog: Amsterdamse School

VBAT's Craig Berry on discovering a part of international expressionist architecture.
Read more 30 MARCH 2017

VBAT Blog: Philately for youngsters

Recently there has been an appreciation by younger people for stamps, especially ones with beautifully designed graphics. VBAT's C...
Read more 23 MARCH 2017

VBAT Blog: The Transition

What made former art director/creative director Kees Rijken switch to become a photographer? Learn more about him in an interview...
Read more 16 MARCH 2017

VBAT Blog: Always on the move

VBAT's creative intern Ruby Vorgers is always travelling. Here's more about her whereabouts.
Read more 9 MARCH 2017

VBAT Blog: On Amsterdam Art, Type, etc.

VBAT's creative intern Craig Berry sharing his pieces of local knowledge which he has picked up on so far and also finding and exp...
Read more 2 MARCH 2017

VBAT Blog: GAP

VBAT's new creative intern Ross Norman about his journey from Rugby to Kingston to Oporto to Amsterdam. Read more.
Read more 23 FEBRUARY 2017