From today on TV, in the folders and store the Beauty Mania theme of the new campaign style of Etos.
After the successful launch of the new Etos campaign with the themes 'SPOTPRIJZEN' and 'SAVE FOR ESSIE', the new style is going on with BEAUTY MANIA. Fixed elements are the optimistic impactful and confident graphic style of the commercial. The campaign is recognizable Etos but optimized for Beauty Mania through the choices in graphical elements, model image, color, copy, and editing style.
A new campaign concept that brings Etos personality to life. We love it!
Design Director: Thea Bakker; Designer: Alisa Erin
Brand Director: Theo Lindemann; Account Director: Robbert Dickmann
Producer: Stefany Rietkerk
Production: Woodwork: Marvin Koppejan, Nina Fabel
Music: Sizzer: Dolf Bekker & Niels Docter
Photography: Martin Sweers
Responsible at client: Aletta Kok; Manager Marketing and Communications (Etos)
Valesca Benjamin; Marketing Campaign Manager (Etos)