Over 25 years experience developing memorable identities

Strong brands have strong brand identities. One unmistakable story for customers, employees, stakeholders and shareholders. Told memorably at every touch-point, through consistent design, behaviour and engagement.

We play an active part from the definition of the brand's objectives, to the development of a unique visual language, to the translations of the new brand identity to all brand touchpoints. As a committed brand guardian we ensure that the identity is implemented successfully throughout the company.

Our work covers the following fields

  • Brand Positioning
  • Brand Stories
  • Brand Architecture
  • Brand Identity
  • Brand Portfolio
  • Corporate Literature
  • Internal Branding
  • Brand Activation Programs
  • Identity implementation

We have developed Identities for: ING, Cuauhtémoc Moctezuma, The HEINEKEN Company, PostNL, SNS Reaal, D.E MASTER BLENDERS 1753, FBTO and Telfort.


Connecting Mexico

Capturing the spirit of contemporary Mexico for a national institution that connects people.


VBAT Branding & Design agency

Pilotenstraat 41
1059 CH Amsterdam
+31 (0)20 750 3000